Product direction / In development
See the customer. Shape the conversation.
BraidRoute is being built to connect customer understanding with thoughtful engagement. These capabilities describe our direction and are not yet available.
Explore a journey exampleKnow who you’re talking to
Being builtCustomer profiles with context, not just a contact address.
The CDP direction brings customer attributes and activity into a profile that can inform the next message. A live profile store and marketer-facing profile view are not delivered today.
Find the people a message is for
Being builtAudiences that begin with relevance.
We’re working toward audiences based on customer traits and behavior, so teams can define who belongs in a conversation and who should be left out.
Meet people where they are
Being builtJourneys that follow the customer, not just a schedule.
Welcome, activation, and re-engagement journeys are the intended starting points. The goal is to connect entry conditions, messages, waits, and exits around meaningful customer moments.
Coordinate the next message
Being builtCampaigns across channels, with a shared purpose.
Email, in-app, push, and SMS are part of the multichannel direction, not a list of available integrations. Production sending, channel availability, and campaign reporting have not been released.
A more considered conversation